Ezoic Video has a dedicated section within Big Data Analytics that tracks video performance and revenue separately from your standard site reporting. This article covers what is reported and how to interpret each category.

Accessing Video Analytics

Navigate to Big Data Analytics > Video using the dropdown in the reports menu. 

Revenue Categories

• Video Ad Format — Ad impressions on videos displayed on your site and across the network, broken down by format (pre-roll, mid-roll, etc.)
• Video Content — Performance of your video content across the web, including views generated on other publishers' sites
• Website — Performance of all video ads displayed on your site, including outstream ads broken down into total revenue or by landing page
• Creator — Performance of all video ads across the web and on your Open.Video channel page broken down by audience, network, and channel pages

Playback Metrics

• Playback Started — Number of times video playback was initiated
• Video Play Count — Total plays across all views
• Average Watch Time — Average duration viewers spent watching
• Total Watch Time — Cumulative watch time across all views

View counts include views from all pages and sites where your videos are displayed across the network.

Compare Video Content vs. Website.

Video Content shows how your videos perform wherever they appear across the network. Website shows performance on your site only. The difference tells you how much additional reach the network is generating.

Use Average Watch Time to evaluate content relevance.

Low average watch time on a specific video may indicate the content isn't matching the audience on the pages where it's being shown.

Monitor Video Ad Format to understand revenue mix.

If one format significantly outperforms others, consider adjusting ad break settings in How to Set Custom Ad Breaks in Open.Video.

Where do I find video analytics?

Go to Big Data Analytics in your Ezoic dashboard and select Video from the reports dropdown.

What is the difference between Video Content and Website revenue?

Website reflects video ads shown on your own site. Video Content reflects earnings from your videos displayed on other publishers' sites within the Ezoic network.

Are video earnings included in my main EPMV figure?

Video revenue is tracked separately in the Video section of BDA. Review both the standard Revenue reports and the Video reports for a complete view of total earnings.