Understanding the performance of your videos is crucial for optimizing your content strategy and maximizing revenue. This article will provide detailed insights into the analytics reported for Ezoic videos, which is now accessible via its own dropdown within Big Data Analytics, offers a comprehensive breakdown of video performance across three categories: Owned, Displayed, and Shared. By delving into metrics such as playback started, video play count, average watch time, and total watch time, you can gauge the effectiveness of your videos whether they are on your site or elsewhere. Read on to learn more about how these analytics can help you make data-driven decisions for your video content.

Ezoic Video has its own dedicated dropdown within Big Data Analytics. As well as reporting on total video revenue, reporting is broken down into further categories:

Video Ad Format: Displays ad impressions on videos displayed on your site and your videos across the web, broken down by ad format.

Video Content: Track performance of your video content across the web.

Website: See performance of all video ads displayed on your website, including outstream ads

Creator: See performance of all video ads across the web, and ads on your Humix channel page.

Analytics provide a detailed breakdown of the following metrics such as:

• Playback Started: The number of times the playback of a video was initiated.
• Video Play Count: The total count of how many times the video was played.
• Average Watch Time: The average duration that viewers spend watching the video.
• Total Watch Time: The cumulative time spent watching the video across all views.

Additionally, the view count metric includes views from all pages and sites where your videos are located, providing a comprehensive summary of the video’s performance across different platforms.

1. Regularly Monitor Analytics: Make it a habit to regularly check the Video dropdown within Big Data Analytics to stay updated on the performance of your videos. This can help you identify trends and make informed decisions.
2. Understand Revenue Categories: Familiarize yourself with the three revenue categories—Owned, Displayed, and Shared. This will help you better analyze which types of video placements are performing the best and where to focus your efforts.
3. Analyze Playback Metrics: Pay close attention to the breakdown of playback started, video play count, average watch time, and total watch time for each category. These metrics can provide insights into viewer engagement and content effectiveness.
4. Optimize Video Placement: Use the view count metric to understand which pages or sites are generating the most views. This information can guide you in optimizing video placements to maximize exposure and engagement.
5. Leverage High-Performing Content: Identify your highest-performing videos based on the detailed analytics and consider creating more content in a similar vein. This could help in boosting overall video performance and revenue.

By following these tips, you can make the most out of video analytics and drive better outcomes for your video content.