Ezoix Video allows you to effortlessly embed videos throughout your articles, enhancing user engagement while maximizing your revenue potential. The player intelligently identifies optimal positions for video placement on each page, ensuring your readers have a seamless and engaging experience. Whether you choose to use your own video content or leverage our high-quality video selections, Ezoic Video has you covered. In this article, we'll explore how to enable and configure the player, the different types of video ads it supports, and how it can significantly boost your earnings. 

Ezoic Video is a versatile tool designed to seamlessly integrate videos into all your articles, enhancing user engagement through intelligent video placement. It offers two primary video ad formats: Instream and Outstream.

1. Instream Video:
   • Instream videos are embedded within your articles and are monetized through video ads. This format is particularly suitable for publishers who use their own video content, as the videos are integrated directly into the article.
   • If you don't have your own video content, you can still select this option. Ezoic video will automatically provide and insert relevant video content, requiring no extra effort from you.
     
     
2. Outstream Video:
   • Outstream videos, also known as floating outstream videos, are 'sticky' ads that remain anchored in the bottom corner of the screen. These ads feature video advertisements without any additional video content.
   • The floating outstream video ad is displayed until users interact with an in-content video or scroll past it. If no interaction occurs, a new instream video will transition to the floating corner position and play automatically, ensuring continuous revenue generation.
     
     

How to enable Video Ads:

Option 1: Through the Ezoic Ads Tab:

• Navigate to Ezoic Ads tab > Ad Types > > On.
• Select which device types the Player should display on.
• Choose between Instream and Outstream video ads (recommended for higher revenue potential) or Outstream only.

Option 2: Through Ezoic Video:

• Click into Ezoic Video in your Ezoic dashboard.
• Go to the Site tab.
• In the settings section you can enable Video by device, enable Humix auto-insert and, float settings for the Video Player.

By leveraging Ezoic Video, you can effortlessly enhance your articles with engaging video content, optimize user experience, and maximize your site's revenue potential.

To optimize your use of Ezoic Video, consider the following best practices and tips:

1. Device Selection: Customize the player to display on specific device types for better user experience and engagement. For example, you might choose to enable it only on mobile devices where video ads tend to perform better.
2. Ad Type Choice: Choose between Instream and Outstream video ads based on your content strategy and revenue goals. Instream ads are ideal if you have your own video content, while Outstream ads can generate revenue even without user interaction.
3. Video Integration: Utilize the Ezoic Video dashboard for advanced settings and more control over video placement and selection. This integration allows you to leverage AI technology to match relevant videos to your content, enhancing user engagement and ad performance.
4. Viewport Settings: Keep the Viewport options set to the 2nd Viewport, as this is the most recommended setting for maximizing revenue. If you decide to adjust the location, ensure you have sufficient data to support the change.
5. Floating Outstream Videos: Implement floating outstream videos to ensure continuous revenue generation, even if users don't engage with the main in-content video. This 'sticky' video ad remains visible, increasing the likelihood of ad impressions.
6. Instream Video Implementation: Embed your own video content within articles to create instream video opportunities. This approach not only enhances content engagement but also opens up additional monetization avenues through video ads.
7. Regular Monitoring and Data Analysis: Regularly review performance data and make adjustments as necessary. This could involve tweaking ad types, device settings, or video placements to ensure optimal performance and revenue generation.

By following these best practices, you can effectively use Ezoic Video to enhance user experience and maximize your revenue potential.